From the preview to the phone ringing, in order

The order of things

1. 01

   A preview arrives

   A concise message from a named person says a preview has been built around your business. You open a real, business-specific page, not a generic template deck.

2. 02

   A walkthrough explains it

   What changed, why it matters, and what remains unverified. The third section is the honest one.

3. 03

   You ask for a conversation, or not

   If it is not useful, tell us and we stop contacting you. One email and the preview comes down.

4. 04

   A short diagnostic call

   Fifteen to twenty minutes with the person who would do the work: your situation, missed opportunities, priorities, constraints, and how you make this kind of decision.

5. 05

   A recommendation, or a no

   The smallest tier that responsibly solves the problem, with price, scope, timeline, recurring options, limitations and the exit path. Or an honest no.

6. 06

   Built, reviewed and delivered

   The standard packages move quickly: Launch is usually delivered within 24 hours of payment and can be live the same hour, while a larger scope takes longer. The site is reviewed with you and handed over with the owner’s guide, and nothing recurring is charged until it is.

7. 07

   Measured after the close

   Support response, search position, call handling and retention are recorded and reported monthly on the plan. The plan continues only while it is earning its place.

Have these ready for the call

• Your business name as it appears on your reviews and licence
• The trades you actually take, and the ones you refuse
• The towns and counties you serve, and how far you will drive
• Your hours, and what happens to a call after them
• Where your reviews live and roughly how many there are
• Your current domain, if any, and who controls it
• A typical job value, so the missed-call arithmetic uses your number

All set. Fifteen minutes is enough.